The Vitality Challenge
Aware of the need for an exciting and effective
exercise and diet roadshow, we have developed the Vitality Challenge,
which tours schools in a specific area, offering a range of fun activities
(only one of which is cycling), and an interactive classroom presentation
involving drama. This builds on our existing schools roadshow expertise,
involving group rotation.
The purpose is to encourage children to take up the Vitality Challenge
for a specified period of time. During this week, or month, they undertake
to increase the quality of their exercise and diet, based on ideas
we put before them. They chart their progress on the colourful cartoon-based
Vitality Challenge poster we provide. We encourage parents to ask
for charts of their own, to make it a fun undertaking for the whole
family. We collect these charts in via the schools, and award graded
certificates for all, and prizes (cycles) for best effort, initiative
etc.
Such public health work is not an easy task, requiring a combination
of overt fun and delicate, unobtrusive persuasion, sensitively matched
to age group, situation and cultural realities. Our research shows
that no-one has ever attempted such a co-ordinated initiative at
this level of engagement or in this form.
Although Vitality is effective, and can be applied as it is with
good results, we feel that it can be developed further, and we seek
partnerships with the public sector, so that it can be refined and
altered according to clients’ specific needs.
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